Jelle Klein Teeselink (CEO) HoSt Group’s international growth on BNR Radio
CEO Jelle Klein Teeselink was recently a guest on a BNR Radio broadcast. In a segment on international business, he spoke about HoSt’s international development. What began as an engineering firm in Hengelo, grew into an organization with installations and partners worldwide.
The conversation looks back on the first steps in Eastern Europe, with the earliest installations in Latvia and Moldova, and on how HoSt has learned to operate within different regulations and cultures. He also explains how HoSt uses local presence, branding and digital channels to position itself in new markets.
Listen to the full conversation via this link.
“When HoSt first expanded abroad, I was still playing with Lego.”
Jelle Klein Teeselink, CEO HoSt Group